Category: Agency
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EXCLUSIVE: Account Director references LLM six times during meeting; later admits he has no idea what it means
LLM just one of many phrases agency staff encouraged to use in client presentations. Just as account teams feared becoming reliant on their own initiative to win new business, the rise of AI has brought with it a whole new lexicon of acronyms designed to dazzle clients and feign innovative…
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Agency boss convinced ‘AI-first’ rebrand will reverse decades of declining profits
“Style over substance has never stopped us before” says Jean Lacron, CEO of AI-powered advertising agency, Blundr. The biggest technological revolution in over two hundred years needn’t require any actual transformation for agencies. That’s the view of one prominent CEO who is adamant that a website refresh and a new…
The Daily Slop 